Trade Ad Campaign targeting Media Buyers
These days it’s not enough to think outside the box. You’ve got to think outside the planet. As part of our “The Future of Media is Up in the Air” campaign, we created these ads to remind media buyers that as a satellite company, only DirecTV technology can provide them with the innovative solutions their clients are demanding.
Winner of Ad Age’s SAM Award for Advertising Effectiveness
According to AdAge, our work for DIRECTV ranked in the top ten scoring ads by total recall. 87.5% of those surveyed claimed that these ads changed their impression of DIRECTV to a more favorable one, calling the campaign “very creative”, “smart,” and “right on”.
